Marketing Strategy- Promotion

A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are:^[2]

1. To present information to consumers as well as others.
2. To increase demand. 3To differentiate a product. 

Promoting your brand is very important aspect of accomplishing a successful brand that makes revenue.  If you cant cost effectively get your product out there and noticed, how do you expect anybody to buy it?  Like anything else it must be decided how will be the best way to promote your product out to a wide range of potential customers, but also get the most bang for your buck.  Recently social networks have been found to be a great start point that is fairly cheap to utilize.