Marketing Strategy- Distribution

Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermidiaries. Distribution can definitely make or break your business if not done properly.  Once you have reached the customer, you have to keep them happy.  How are you going to cost effectively get your product from yourself to your new or regular customers in a timely manner which will keep them happy, but also not in a way thats going to cut into too much of your revenue.