Implementation Evaluation Control

List the unsophisticated and sophisticated approaches to setting marketing budgets and identify the most effective method.  Chapter 20.   What this is entailing in the strategy of budgeting to market your product, is that you need to decide what is most important when getting your product out there.  You need to decide not only what it is that will get the most people to be able to see your product, but also what the best financial way to go about it would be.  Think of the different options that you have at your disposal, and begin to elaborate on them to make them work for your budget, but also giving you the very most bang for your buck!.