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Week 10 EOC: Benefits vs Features.

In my product, Captain Deez nuts has many different aspects that make up both benefits of the product, and certain features of the products.  The features are actually quite simple, they're roasted Caribbean infused with an excellent taste of the finest rum the world has to offer.  Part of the feature however are also parts of the benefit!  When you eat Deez nuts, your getting exclusivity.  These arent just your run of the mill snack.  The benefit is the enjoyment that you have in participating in the experience that these particular nuts provide.  These are meant to be enjoyed in certain types of atmospheres where you will already be having a good time.  part of the benefit is that you are already takig a good, and enhancing it with a product that is a perfect compliment to complete the ultimate experience.

Business Mission Statement

Our goal at Captain Deez Nuts is to deliver to our customers with the ultimate snacking experience that can be perfectly enjoyed in almost any occasion.  Whether its relaxing watching the game with friends, or a much needed break in the office, our premium ingredients and superior taste will make sure that you are satisfied with your purchase.  I guarantee you from start to finish, Deez Nuts will be on your mind the whole time!

Objectives

Marketing objectives need to be seen as part of a hierarchy of objectives, in the sense that they are shaped and informed by the corporate objectives.  A corporate objective influences a marketing objective, which in turn shapes the marketing strategies and marketing tactics employed:

Pretty much what the book is saying is that objectives are what you want your ultimate goals to be.  You have to set these goals to know exactly what it is you are striving to accomplish in your company or product.  Also its a good way to make things clear to your employees.  Your giving them something to work for and toward to.  It's great for moral when accomplishing these objective, and a great way of measurement in knowing what more needs to be done, if the particular objectives are falling short.

Situation or SWOT analysis

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Target Market Strategy

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Marketing Strategy- Product

A Product market is something that is referred to when pitching a new product to the general public. The people you are trying to make your product appeal to is your consumer market. For example: If you were pitching a new video game console game to the public, your consumer market would probably be the adult male Video Game market (depending on the type of game). Thus you would carry out market research to find out how best to release the game. Likewise, a massage chair would probably not appeal to younger children, so you would market your product to an older generation.